Pixel United
Pixel United is the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL). Their purpose is to build the best games and drive positive change — for their people, partners, players and global communities. Pixel United help independent games studios and start-ups to scale and top talent to thrive.
Pixel United have grown to become a top 5 games publisher in tier 1 western markets with three major operating businesses: Product Madness (UK), Plarium Global (Israel), and Big Fish Games (USA). The portfolio spans multiple key game genres — including Strategy/RPG, Casual, Action and Social Casino – and encompasses a growing workforce of 3,000 employees in ~21 locations worldwide.
How we helped
Developed Pixel United's brand that began with a vision of unifying digital experiences. Our team explored various design elements, from colour palettes to typography, ensuring that each aspect resonated with the core values and community.
Once the internal framework was defined, we shifted focus to external branding strategies. This involved crafting a cohesive narrative that aligned with our audience's aspirations and expectations. Through targeted external campaigns, communications & engaging content, we launched Pixel United into the market, positioning it as a leader in the digital mobile gaming space.
Summary
Client: Pixel United
Department: Brand, Communications & Corporate Affairs
Role: Creative Lead & Content Designer | April ‘22 - May ‘23
Brand & Creative Manager | May ‘23 - Present
URL: www.pixelunited.com
Pixel United 2023 End Of Year Highlights Reel | Creative/Art Direction
Embracing a distinctive style and art direction
in collaboration with photographer David Ellis.
We partnered with the renowned photographer David Ellis, celebrated for his innovative use of lighting and unique style, for the Pixel United EVP. All post-photography processes were handled internally, resulting in savings of over £20,000 for Pixel United.
Original
Post-Process
CHOSEN FROM THE SELECTION
Pixel United 2023
Albin De Beauregard, Chief Financial Officer, Sarah Homer, Chief People Officer, Mike Lang, Chief Executive Officer, Pixel United
