Camden Opticians Group
Camden Opticians Group is recognised as one of the largest independent opticians in London, delivering an high standard of support and care to their patients, from diagnosis of an eye condition, hearing care, ear wax removal or assistance with choosing the right glasses frames or hearing aid.
What we did
With a rapidly growing independent business and major competitors, directors Anshul and Anand gave us the opportunity to develop their branding and allowed us to give Camden Opticians Group a full re-brand. This further and naturally allowed the company to expand into different areas of the market such as eyecare and hearingcare.
Summary
Date: October 2017 - Present
Client: Camden Opticians Group
Role: Brand Creation, brand guidelines
brand strategy, identity systems, full project management of re-branding and design in opening of new & existing stores
URL: camdenopticians.co.uk
Starting with a brand audit and research, we defined a clear path through a brand strategy that saw one store Camden Contact Lens Centre, change their direction from being known as one independent store, to multiple independent stores specialising within eyecare and hearingcare.
Whatever it is, we tell your story
and that can make all the difference.
A three month rebrand saw us take our clients through the branding process, from brand strategy through to creation, and then on to implementation. This included developing branding and technical guidelines, trademark advice, stationery design, template creation all from concept to completion.
An energising rebrand
After a successful rebrand of Camden Opticians Group, customers quickly gained
confidence in a new brand identity and an premium in-store shopping experience.
Date: October 2017 - Present
Client: Camden Opticians Group
Role: Brand creation, brand guidelines
brand strategy, identity systems, full project management of re-branding and design in opening of new & existing stores
URL: camdenopticians.co.uk