Crossrail
Crossrail Limited, established in 2001, is the company that has been set up to build the new railway that will become known as the Elizabeth line when it opens through central London.
It is a wholly owned subsidiary of Transport for London (TfL) and is jointly sponsored by TfL and the Department for Transport (DfT). When the railway opens it will be run by TfL as part of London’s integrated transport network.
Department for Transport and Transport for London remain committed to the £17.8 billion project.
What I did
Own and manage the Crossrail brand and identity guidelines. Develop graphics for Crossrail corporate, media relations and digital, internal communications and stakeholder engagement ranging from print, digital content including video motion graphics, publications and photography.
Summary
Date: May 2019
Client: Crossrail
Role:
Communications Department
Graphics Specialist | May 2019 - May 2020
Graphics Manager | May 2020 - Present
URL: www.crossrail.co.uk
Flawless event marketing with
easy-to-use promotional tools
Andy Byford, Transport for London Commissioner
Mark Wild, Chief Executive Officer
Tanmanjeet Singh Dhesi MP, Nick Raynsford - Former Minister for London
COVID-19
With COVID-19 hitting the UK in March 2020, signage was key in reminding staff and contractors how to stay safe. We had produced a campaign which included print material and short motion graphics videos that displayed COVID-19 safety messaging on all digital screens across the central section stations on platform edge. A collaboration with Global Media & Entertainment and Transport for London successfully allowed this to happen.
Prior to this when holding open days or stakeholder visits, we displayed information such as facts on the station build, welcoming messaging and dedicated a section to staff that had worked on the project.
Finding an alternative &
providing viewers with
a complete picture
As the UK Government response to the COVID-19 pandemic reaches the end of its first phase, to help let the public see what was to come and with no possibility of physical interaction, we set up a 360 virtual tour that allowed people to have an insight as to what the future Farringdon station had to offer to customers. The tour featured a number of different points of interest, from the stations art programme, embedded videos, quick facts and architecture & design.
The Elizabeth line hub
elizabeth-line-hub.org
The Elizabeth line hub was created for Crossrail staff and contractors to connect.
A central hub for all information for staff was stored here, from key dates, exec-level updates, milestones reached, were all housed and available for everyone under one roof.
The idea was to be able to quickly adapt the campaign throughout
different stages of the project, without drastic changes that make it unrecognisable.
Date: May 2019
Client: Crossrail
Role:
Communications Department
Graphics Specialist | May 2019 - May 2020
Graphics Manager | May 2020 - Present
URL: www.crossrail.co.uk